JIANGMENJINGDIAN
chinese baijiu
KWEICHOW MOUTAI WINERY(GROUP) HEALTH WINE CO..LTD.
The name of the Jiangmenjingdian shows that it is a classic of Moutai Group. Its classics stem from the traditional techniques of Maotai Group and the unique ecological environment of Chishui River. So, the illustration depict the process and environment of brewing, incorporating Guojiu gate which the representative "Jiangmen", presenting a simple and rustic style, highlighting the good mountains, good water, and good wine. The bottle cap is shaped from the eaves and cellar of the building, and the elements of the bottle shoulder and body represent time, day after day, year after year, achieving the Jiangmenjingdian.
Client / ManufacturerDesign
KWEICHOW MOUTAI WINERY(GROUP) HEALTH WINE CO..LTD.
Renhuai,Guizhou, CNShenzhen Qizhi Cultural Innovation Co., LTD
Shenzhen,Guangdong, CNDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users