Jile

Spirits and liquor packaging

This new brand aimed to break away from the design of traditional Chinese liquor bottles to make their liquor appeal to a wider audience. The bottle takes its shape from a Chinese character for "bliss" and aims to convey the idea that less is more. The packaging is simple, and the design is subdued. The bottle has a neutral and elegant appearance so that it can be used as a vase or a decorative element once empty.