Jing cui -wine set
Jing cui -wine set
Jing cui -wine set
Jing cui -wine set
2019

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Jing cui -wine set

Liquor packaging

This original bottle is inspired by the shape of bamboo joints. The designers sought to express the elegant drinking ritual that Shui Jing Fang-Jingcui gives to consumers. Shui Jing Fang-Jingcui selects liquors that have been aged for more than 10 years. The selected liquor is filtrated through bamboo charcoal from the south of Sichuan province. So, every drop of Shui Jing Fang-Jingcui is extremely pure. In Chinese culture, bamboo represents nobility. Using bamboo as a design element fully embodies the essence of Shui Jing Fang-Jingcui in pursuit of extreme purity and a sophisticated drinking experience.

Client / Manufacturer

Sichuan Swellfun Co., Ltd.

Chengdu, CN
Design

Chengdu Beilingjun Co., Ltd.

Chengdu, CN
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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