JING JING YOU YU Brand Building

Brand identity

This logo design uses the element of the wishing well. The fish is a symbol of luck and wealth in traditional Chinese culture, so holding a fish symbolizes grasping opportunity. JING JING YOU YU will help you grasp what you want. The paper towel is the emotional link to a given material. The creative packaging also expresses the unique Chinese way of being in the world. Chinese people adopt a gentle attitude to avoid head-on conflicts but stay true to their positions. The gentle attitude and wisdom in their social life are reflected in the softness of the product, which also lends the product cultural value.

Client / Manufacturer

Nanjing Jingjingyoushu Technology Co., Ltd.

Nanjing, CN

Design

LKK Design Shenzhen Co., Ltd.

Shenzhen, CN