JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
JING JING YOU YU  Brand Building
2022

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JING JING YOU YU Brand Building

Brand identity

This logo design uses the element of the wishing well. The fish is a symbol of luck and wealth in traditional Chinese culture, so holding a fish symbolizes grasping opportunity. JING JING YOU YU will help you grasp what you want. The paper towel is the emotional link to a given material. The creative packaging also expresses the unique Chinese way of being in the world. Chinese people adopt a gentle attitude to avoid head-on conflicts but stay true to their positions. The gentle attitude and wisdom in their social life are reflected in the softness of the product, which also lends the product cultural value.

Client / Manufacturer

Nanjing Jingjingyoushu

Technology Co., Ltd.Nanjing, CN
Designer
LKK Design Shenzhen Co., Ltd.

LKK Design Shenzhen Co., Ltd.

Shenzhen, CN
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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