Jingdao Liquor
Jingdao Liquor
Jingdao Liquor
Jingdao Liquor
2020

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Jingdao Liquor

Alcoholic beverage packaging

The theme of this design is benevolence. In Chinese culture, “benevolent people love mountains, and they are as calm and stable as mountains, tolerant and benevolent, not shaken by external things." The packaging uses traditional Chinese ink drawings of mountains and rivers to make a heroic interpretation of the meaning of "benevolence". The front side of the bottle is extremely simple and strikes a strong contrast to the complex ink style used to depict the mountain, attracting notice on the store shelf and communicating a premium product.

Client / Manufacturer

Wuzhanmao Jiuye Co., Ltd.

Huzhou, CN
Designer
Shenzhen Qansfough Package

Shenzhen Qansfough Package

Design Co., Ltd.Shenzhen, CN
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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