Jingdao Liquor

Alcoholic beverage packaging

The theme of this design is benevolence. In Chinese culture, “benevolent people love mountains, and they are as calm and stable as mountains, tolerant and benevolent, not shaken by external things." The packaging uses traditional Chinese ink drawings of mountains and rivers to make a heroic interpretation of the meaning of "benevolence". The front side of the bottle is extremely simple and strikes a strong contrast to the complex ink style used to depict the mountain, attracting notice on the store shelf and communicating a premium product.

Client / Manufacturer

Wuzhanmao Jiuye Co., Ltd.

Huzhou, CN

Design

Shenzhen Qansfough Package Design Co., Ltd.

Shenzhen, CN