Jining Art Museum

Branding

This is a branding and signage system for the Jining Art Museum, which was designed by Japanese architect Nishizawa Ryue. The design transformed the curved, lightweight traits of the building into a key visual language and style. While functioning as guidance for visitors, the design attempted to fuse the signage into the architecture as unobtrusively as possible. Nishizawa Ryue said, "I can feel SILENCE from the design,” after he had seen the signage system in the Jining Art Museum.