Jinkuang

Natural mineral water

Jin is a famous mineral water brand in China and it aims for high-end market. As it is well-known, the reinforcing rib is a must in PET bottles so we use as little material yet enables a bigger bearing load. However, for years no brands actually intend to design the functional bit. For Jin, we are inspired by the consecutive water ripples flowing out of faucet. The ribs are part of the industry design itself, which is of water nature as well. A step forward, might be a game-changer in the industry.

Client / Manufacturer

Jinmailang Beverage Co., Ltd

Beijing, CN

Design

Shenzhen Tigerpan Design Co., Ltd.

Shenzhen, CNTiger Pan, Fan Xianguo, You Hua, Xiao Longfei, Xie Zhangkun, Wu Juanjuan, Ma Chao