Jinsha sauce liquor
Liquor packaging
Shenzhen Chaopai International Trade Co., Ltd.
This packaging design showcases the brand's historical origins, the beauty of its location, and its high quality. The illustrations in the Han Dynasty mural art style dating back thousands of years depict the brand's ancient brewing techniques and the unique geography of its region. The outer box uses a more abstract graphic design with Chinese ink washes to create a more subdued mood. Unboxing adds a premium experience to the packaging through the box's top cover which folds out like a picture scroll.
Client / ManufacturerDesign
Shenzhen Chaopai International Trade Co., Ltd.
Shenzhen, CNShenzhen hjrdesign consultant co., ltd
Shenzhen, CNDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User