Jiu Tong Xue Liquor

Spirits and liquor packaging

Writing Pinyin with a pencil is part of almost every Chinese person's childhood memory. They recall the emotional bonds that developed with their classmates during those long hours spent together practicing. This packaging attempts to evoke these memories, create an emotional connection and a warm atmosphere, and foster communication when people gather to drink together. The bottle's design is derived from the pencil's classic hexagonal shape, and the surface is silk printed with Pinyin, which brings back memories of writing and classroom friendships. Black represents the pencil's graphite core and protects the liquor from direct light.