JMS 2023 Mitsubishi Fuso Truck and Bus Booth
space
As a place that embodies the brand tagline “FUTURE TOGETHER,” the design concept was set as “Co-Imagine, Co-Build. The smallest unit of objects is represented by a cube motif, and the world view is unified from the entire booth to the content UI, signage, and other details through scalable design and design. The design was intended to provide visitors with the experience of creating the future together (Co-Imagine, Co-Build) and to have a visual impact on the visitors.
Client / ManufacturerDesign
Mitsubishi Fuso Truck and Bus Corporation
Kanagawa, JPDENTSU LIVE INC.
Tokyo, JPTatsuya MurayamaDENTSU LIVE INC.
Tokyo, JPShuhei MakiDate of Launch
2023
Development Time
up to 6 Month
Target Regions
Asia
Target Groups
Consumers / Users