Jookyeum (Bamboo Salt) Eun Gang Go Toothpaste

Toothpaste

Bamboo Salt toothpaste is based on a traditional Korean recipe, and continues to be successful in satisfying the needs of today’s Korean consumers. The main design concept involves bamboo and the colour green, emphasizing a feeling of well-being and the positive effects of bamboo. The design concept did not just stop at a feeling of well-being, but included scientific and functional images suggesting the efficacy of the toothpaste. The background image consists of vertical and horizontal lines, representing the characteristics of bamboo.