Josun Junior
Hotel kids' brand
Josun Junior is the private label kids brand of the Josun Hotels & Resorts chain. The brand’s leitmotif is “Joyful Imagination.” The idea is to deliver unforgettable memories to kids and a relaxing travel experience to parents. To make a guest family’s stay more comfortable and joyful, Josun Junior is present throughout the hotel and includes kids programs, facilities, amenities, retail products, etc. The main character design, initially in the form of “Ggum-jaru” or “dream sack,” turns into various animals to appeal to children’s endless imagination. Josun Junior presents kids with delightful moments, drawing from the unique characteristics of Josun Hotels & Resorts.
Client / Manufacturer
Design
JOSUN HOTELS & RESORTS
Seoul, KRJOSUN HOTELS & RESORTS Brand Team
Seoul, KRInfinite
Seoul, KRDate of Launch
2021
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User