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Posters & Campaign
East China Normal University
This poster series is about academic seminar related to Chinese journalism history. In each poster, the Chinese character titles of each sub forum are enlarged to the maximum to occupy the main layout, just like the expression of the "big character posters" which was a sort of social advertising during special times in China. The design also amplifies and exposes the texture and physical properties of different paper edges. This metaphor represents the paradigm shift in the relationship between the "center" and "edges" in the changing times. The posters conveys the concept of thoughtfulness and cutting-edge nature of this academic event.
Client / Manufacturer
Design

East China Normal University
Shanghai, CNSchool of Communication, East China Normal University
Shanghai, CNMengyi XieShanghai Cary Brand Planning Co., Ltd
Shanghai, CNDate of Launch
2022
Development Time
Confidential
Target Regions
Asia
Target Groups
Public Sector / Government, "University & Schools"