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2021

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JOY

Low pressure cooker

From fear to fun: Most low pressure cookers are perceived as dangerous, complex and unappealing for young amateur cooks. For this reason, pressure cooking is often avoided and users miss out on the benefits of cooking this way. JOY is a cooking unit that makes low pressure cooking a breeze. It enables both low pressure and conventional cooking, enhancing usability through improved performance and clear usability cues. The simple yet highly functional structure breaks the stigmas around safety and control in an intuitive and visually charming product.

Client / Manufacturer

Zhejiang Carote Ind & Trd Co., Ltd.

Hangzhou City, Zhejiang Province, CN
Design
Design2Gather Limited

Design2Gather Limited

Shanghai, CN
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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