Joyon School

Brand identity

Joyon focus on human-centric education, and guides and encourages the growth of individuality. It describes its values as "Children First, Innovation, Cooperation, Respect, Honesty, and Responsibility." The logo design is built on an animal IP image of a sheep. A sheep is elegant and kind, intelligent and courteous, lively and cheerful, persevering and courageous, all very consistent with the brand's values.

Client / Manufacturer

Shanxi Dacheng Education Technology

Taiyuan, CN

Design

Dongdao Creative Branding Group

Beijing, CN