Joyoung Brand Experience Center
brand experience center
The 6000sqm Joyoung Brand Experience Centre in Hangzhou was envisioned to bring the brand’s history, vision and technology into reality. The objective was to combine education and entertainment into a joyful "Kitchen-tainment" experience that allowed visitor to fully engage with the brand, products and its services through an immersive interactive journey from the past of cooking, present and future of food. First of its kind in Asia,it becomes the benchmark for whole small kitchen appliances industry in manifesting spatial concepts and strategies for future upcoming retail experience whilst allowing connecting Joyoung brand with the people.
Client / Manufacturer
Design
Joyoung Company Limited
Hangzhou, CNJoyoung Company Limited
Hangzhou, CNPrun Poapongsakorn, Guo huihui, Shan He, Sandy WangDate of Launch
2022
Development Time
up to 24 Month
Target Regions
Asia
Target Groups
Consumers / Users