Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

Joyoung Soymilk Maker D08
Joyoung Soymilk Maker D08
Joyoung Soymilk Maker D08
Joyoung Soymilk Maker D08
Joyoung Soymilk Maker D08
Joyoung Soymilk Maker D08
2011

Share:

Joyoung Soymilk Maker D08

Soymilk maker

Joyoung Co., Ltd.

Joyoung is a leading soymilk maker in China; the ongoing enthusiasm for healthy lifestyles has led to a strong increase in the demand for their products. We found that user satisfaction is how heavy or light the product was perceived to be; obviously the desired perception is one of lightness and comfort. Besides purely mechanical considerations it was clear to PEGA D & E’s team that visual design and choice of materials was sure to affect the psychological perception of weight. This is when we decide to replace original design with a simple striped pattern and the streamlined design.

RELATED PROJECTS