As it was founded in 1994, the JejuProvince Development Corporation (JPDC) never had a clear identity design. As such, we wanted to create a new design that was progressive, futuristic and dimensional. Taking a bolder approach, we looked at Jeju Island’s geographical features as a guide. The island itself is oval-shaped and tilts 30° with a volcano at its center. We featured these elements in a layered format in a way that embodies the corporation’s way of creating future value from the island’s current resources.