JPDC
Corporate Identity
As it was founded in 1994, the JejuProvince Development Corporation (JPDC) never had a clear identity design. As such, we wanted to create a new design that was progressive, futuristic and dimensional. Taking a bolder approach, we looked at Jeju Island’s geographical features as a guide. The island itself is oval-shaped and tilts 30° with a volcano at its center. We featured these elements in a layered format in a way that embodies the corporation’s way of creating future value from the island’s current resources.
Date of Launch
2015
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User