JPS JUST RED & BLUE
With the sophisticated packaging design for the „add free“ JPS line extension, Lothar Böhm meets the taste of eco-oriented smokers. Supported by the naming and the key visual, an embossed tobacco leaf, comes the product benefit alive: additive free tobacco for pure smoking pleasure. The untreated, uncoated cardboard functions as a haptic design element. The result is an accessible, attention-grabbing design, which substantiates the natural, commodity-related production – giving a new impulse to the brand in line with the quality promise of JPS.