JVA: PASS IT FORWARD

Rebirth of Japanese Volleyball

The Japan Volleyball Association oversees all volleyball activities in Japan, including its national teams. Despite competing on the world stage at the Olympics, the sport has declined in status and morale in Japan. We were tasked with giving the JVA a new attitude, a clear vision, and a sense of unity. We broke with the sport’s conservative past and reformed the JVA as a modern, revitalized brand that acts as an ambassador for the sport and contributes to a better society. Our concept PASS IT FORWARD represents a brand that “grows the power of bonds” through volleyball to create emotional links with people in and beyond the sport.

Client / Manufacturer

Japan Volleyball Association

Tokyo, JP

Design

Interbrand Japan

Tokyo, JPYuki Muramatsu, Masakazu Okura, Kazuo Suguro, Yoko Hagiwara, Keiko Ueda, Seppo Kurki, Akiko Oshida, William Van Skaik, Kenta Nakamura