K-Creator Campaign

Brand Campaign

Our goal was to make a platform for creators, giving Koreans the opportunity to express their ideas and follow their dreams. We created the concept “K-Creator” which conveys that Koreans have inherent creativity and a sense of innovation. We selected King Sejong as the face of the K-Creator Campaign, as he is a historical figure that represents a period of advancement in the arts, sciences, and culture in Korea. We combined neon artwork with symbols of Korean tradition. Our designs were created in order to express Korea’s potential as a nation of creators.