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Credit Card Design
BC CARD CO., LTD.
K-PASS Baro Card is a credit card aligned with government policies to support public transportation and promote eco-friendly consumption. It’s designed to ease transportation costs and encourage sustainable practices by reflecting the modern lifestyle of frequent public transport users. The card integrates seamlessly with walking, biking, and public transit. More than just a payment tool, K-PASS enhances the user's daily life by providing convenience and embodying eco-conscious values. While it may seem like just a cost-saving transit card, its use of recycled plastic and paper-like textures showcases its commitment to sustainability.
Client / ManufacturerDesign
BC CARD CO., LTD.
Seoul, KRBC CARD CO., LTD.
Seoul, KRHa Hyunnam, Chun Soohwa, Kim Sukyoung, Shin DaeunDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users, "Customers in their 20s to 40s who use public transportation (college students, office workers)"