K-STAR PHONE GUI
Smartphone
K-STAR PHONE is a special, limited-edition smartphone themed on Lee Jong Suk, an actor much loved throughout Asia. It is designed to appeal to his main fan base: women from late teens to late twenties. This smartphone allows fans to feel a unique intimacy with their idol, thanks to compounding pictures and pre-set ring and alarm tones. The floating button allows users to clip his pictures and videos in their account and share them with their friends. The smartphone also features a charming Launcher App Icon, Selfie Sticker, and a familiar interactive user interface.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Specific country/region: China
Target Groups
Consumer / User, Specific sub-group: Asian Fans Love Actor Lee Jong-suk. (from late 10s to late 20s women)