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KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
KakaoBank Save Race
2026

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KakaoBank Save Race

Marathon Event Branding

KakaoBank Corp.

Save Race is an eco-friendly charity marathon co-hosted by KakaoBank and UNICEF. As an online bank committed to reducing carbon emissions through ESG practices, KakaoBank launched the marathon to advance sustainable social value. All entry fees are donated to support children around the world affected by climate change. The project’s design centers on encouraging simple, joyful participation in giving. A bold, friendly visual identity built around characters and a track motif captures the spirit of challenge and hope. The integrated track-and-character design symbolizes how runners’ participation brings freedom and hope to children in need.

Client / Manufacturer
KakaoBank Corp.

KakaoBank Corp.

Seoungnam-si, KR
Design
KakaoBank Corp.

KakaoBank Corp.

Seoungnam-si, KRSeunghwan Lee, Hyeram Kim, Seunghyun Lee, Ziyoung Kim
Date of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users

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