The idea for Kaleidotype was born during our continuous work for different Christian institutions and churches. Their briefing was to develop a figurative brand that shows a cross. First we produced a simple computer programme, which offered the possibility to create a cross composed of simple letters. From the various options of creating images composed of letters we developed the Kaleidotype computer programme. It makes it possible to create symmetric patterns on the basis of letters in an interactive process. The patterns can be transferred into different file formats and worked with in different programmes.