iF Design - Kaola

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Brand identity

NetEase Koala (Hangzhou) Technology company

The goal of this project was defining what Netease Kaola is as a brand and creating connections between its name and core value. Netease Kaola plays a new role as a lifestyle curator platform that suggests only essential products to its customers. The image of a koala was selected as the graphic motif to strengthen associations between the brand name and the company core value. The new branding creates a strong image for Netease Kaola, telling an effective brand story to customers through the consistent use of a graphic motif on multiple contact points.

Client / Manufacturer