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KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
KARAKUSA - The Rhythm of Lines
2026

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KARAKUSA - The Rhythm of Lines

Installation,Exhibition,Window display

SHISEIDO Co., Ldt.

KARAKUSA - The Rhythm of Lines is an installation work exhibited at the Shiseido Ginza Building, themed around the "curves" and "straight lines" of Shiseido's traditional karakusa pattern. By revisiting the history of karakusa and reinterpreting it as a symbol of future growth, the window display expresses graceful, calligraphy-like curves through the dynamic movement of ribbons. In the entrance area, three-dimensional fixtures inspired by the karakusa motif are installed, creating a space where visitors can experience the history and future of Shiseido's beauty through past packaging and interactive exhibits.

Client / Manufacturer
SHISEIDO Co., Ldt.

SHISEIDO Co., Ldt.

Tokyo, JP

Shiseidocreative Co.,Ltd.

Tokyo, JP
Design
Hakuten Corporation

Hakuten Corporation

Tokyo, JPMisato Nunokawa , Misaki Ujiie

NOU Inc.

TOKYO, JPYuma Kano
Date of Launch
2024
Target Regions
Asia
Target Groups
Consumers / Users

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