Kästner Optik

Interior design / shop design

Kästner Optik is an optometrist’s shop with a long tradition of excellence, situated in the very heart of Stuttgart. The task was to position an optometrist’s core competence, everything relating to the human eye, in a new framework by redeveloping the first floor. The intention was to set a clear counterweight to the increasingly prevalent perception of an optometrist as a mere style advisor for selecting the right spectacle frames. In the new Optical Center, optometric work will take place in an atmosphere that exudes clarity and precision while at the same time creating a relaxed atmosphere for the after sales dialog.

Client / Manufacturer

Kästner Optik

Stuttgart, DE

Design

Textkunst

Berlin, DE

ippolito fleitz group identity architects

Stuttgart, DE