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KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
KASUI
2021

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KASUI

Cosmetics packaging

ADJUVANT COSME JAPAN CO., LTD.

The polyhedral bottle design and the simple text logo of KASUI express the traditional Japanese notion of beauty, that it can be found in every imperfection in nature. The packaging creates just such an experience through the illuminated lines that appear when light refracts through the liquid in the bottle. The carefully designed polyhedral shape of the bottle enhances this effect, associating the product with an ethereal lightness and simplicity.

Client / Manufacturer

ADJUVANT COSME JAPAN CO., LTD.

Hyogo, JP
Design

ADJUVANT COSME JAPAN CO., LTD.

Hyogo, JP
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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