KASUI

Cosmetics packaging

The polyhedral bottle design and the simple text logo of KASUI express the traditional Japanese notion of beauty, that it can be found in every imperfection in nature. The packaging creates just such an experience through the illuminated lines that appear when light refracts through the liquid in the bottle. The carefully designed polyhedral shape of the bottle enhances this effect, associating the product with an ethereal lightness and simplicity.