Katerbuch

Brochure

Thomapyrin, a painkiller, is known as a reliable remedy for headaches. Its “anti-tomcat” qualities are less well-known. We will remedy this to open up new, younger target groups for Thomapyrin. We are going to place our message where serious drinking takes place – in pubs. To this end, we have created a highly entertaining Thomapyrin giveaway – the first international anti-hangover guide. “Kater” (tomcat) is German for hangover. Using amusing stories, radical illustrations and dubious household remedies, we portrait ten world-famous cats to clarify that, when you have a hangover, it has to be Thomapyrin.

Client / Manufacturer

Boehringer Ingelheim Pharma GmbH & Co. KG

Ingelheim a. Rh., DE

Designer

Havas Worldwide Düsseldorf

Düsseldorf, DE