Katholikentag

Poster campaign

The posters for the 96th German Katholikentag in Saarbrücken in 2006 show a visualisation of the motto, “Righteousness in God’s sight”. Most ads show supermodels, celebrities and other things which seem to play an important role today. These posters, however, show the true superheroes who live a righteous life by doing voluntary work and dedicating themselves to others. The campaign demonstrates how many different ways there are in this world of achieving righteousness in God’s sight.