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KAVALLERIE
KAVALLERIE
KAVALLERIE
KAVALLERIE
2018

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KAVALLERIE

Brand design

Kidoma Corp.

Instead of rational endorsement by professional riders, this website and app focused on emotional appeals featuring innovation and functionality. “Riding Pleasure“ means comfort for both riders and horses. The brand name “Kavallerie” (cavalry in German) represents the partnership between them and is associated with German qualities of perfection and practicality. It is a fusion of tradition and innovation. The concept of the moodboard was “Elegant Care”. The speed and jumps highlighted the protection of Kavallerie, and the black, red, and yellow colors stood for German values.

Client / Manufacturer

Kidoma Corp.

Nantou County, TW
Design
think brand consultancy

think brand consultancy

Taipei, TW
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Asia, Europe, North America
Target Groups
Consumer / User

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