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KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
KEEP AWAKE IN THE LIVING WORLD
2022

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KEEP AWAKE IN THE LIVING WORLD

Beverage can

Anheuser-Busch Inbev (China) Sales Company Limited.

The Harbin brand beer “Keep awake in the living world” is typical of the creativity of Chinese beer cans. The packaging integrates the charm of the Republic of China period and trendy, modern art. The keynote is the retro logo of the established Chinese brand with a realistic and traditional drawing of hawthorn berries on the front to create a new Chinese icon. The back features calligraphy to underline the Chinese aesthetic.

Client / Manufacturer

Anheuser-Busch Inbev (China) Sales Company Limited.

Wuhan, CN
Design

SHANGHAI MODERN CREATIVE Co., Ltd.

Shanghai, CN
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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