Keep Walking China
Beverage packaging
This limited Edition of Johnnie Walker was designed for the Chinese New Year 2017 Festival. The 750-ml bottle is limited to 888 sets. Johnnie Walker’s messages of ‘keep walking’ and ‘inspire personal progress’ are delivered through the limited-edition design. Johnnie Walker’s arrival in China symbolizes how, for thousands of years, China has drawn upon outside influences to further flourish and grow culturally.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User