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Keep Walking China
Keep Walking China
Keep Walking China
Keep Walking China
2018

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Keep Walking China

Beverage packaging

Diageo China

This limited Edition of Johnnie Walker was designed for the Chinese New Year 2017 Festival. The 750-ml bottle is limited to 888 sets. Johnnie Walker’s messages of ‘keep walking’ and ‘inspire personal progress’ are delivered through the limited-edition design. Johnnie Walker’s arrival in China symbolizes how, for thousands of years, China has drawn upon outside influences to further flourish and grow culturally.

Client / Manufacturer

Diageo China

Shanghai, CN
Design
Indirain

Indirain

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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