Kerakoll
Brand identity & Packaging System
Interbrand supported Kerakoll, a leader in sustainable building materials, in rethinking the whole offering architecture and packaging system, as well as in redesigning its logotype and visual identity. The project aims to transition Kerakoll from being a building material supplier that fulfills functional needs (focuses mainly on B2B targets), to an aggregator of people, products, and services within the industry. By revamping the brand's visual and verbal systems, Interbrand introduces a refined, minimal yet warm visual identity that fosters emotional connections, focusing on user benefits often overlooked in a functionality-driven industry
Client / Manufacturer
Design
KERAKOLL
Sassuolo, ITInterbrand Milano
Milan, ITDavide Bignotti, Andrea SeratiDate of Launch
2023
Development Time
up to 12 Month
Target Regions
Europe, South America
Target Groups
Consumers / Users, Trade / Industry, "Building industry, architecture, interior design."