Kernstein – Destroy to Create
The distillery's motto, "Destroy to Create," sets the tone of this brand design, breaking all previously known constants and laying the foundation where everything really begins: out in the field! This spirits brand is unconditionally honest, starting with the cultivation of the fruit varieties, followed by the fermentation of the mash, all the way up to distillation in the distillery. Kernstein is not like any other fruit brandy: Kernstein is awesome schnapps! The designers worked closely with the distillery to create a visual identity that translates the true craft of schnapps production into the individual elements of the brand's corporate design. The result is a branding that proves fruit brandy is never boring.