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AI Design
KiaKia AI Assistant delivers a cohesive design language that can be applied globally, ensuring a seamless and consistent user experience. Inspired by the concept of “Life in Motion,” the design introduces a dynamic and fluid visual identity. Drawing cues from the Kia logo, it incorporates 3D motion principles to create depth and presence. Unlike typical flat and static AI interfaces, Kia AI Assistant appears as a lifelike, interactive entity—fostering intuitive, natural interactions that reflect Kia’s brand philosophy.
Client / Manufacturer
Design

Kia
Seoul, KRBuck
Los Angeles, USMichelle Higa Fox, Gosha Kuznetsov, Diego Morales, Tina Surelia, Jacky Jackson, Brooke Pathakis, HJ KimDate of Launch
2025
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users