Kia CI Guidelines
Corporate identity redesignKia corporation
Kia, a global mobility brand, redesigned its corporate identity(CI) to ignite its bold transformation for the future from a car manufacturer to a mobility solution brand. This project, reinventing the CI and utilizing it to visual language, is to set the new visual identity to meet Kia’s new brand slogan: ‘Movement that inspires’. The uniqueness of this project is that it symbolizes the biggest transformation of Kia including Kia’s new movement, a sustainable movement. That’s why the launch of the new CI follows the announcement of Kia’s long-term business strategy to popularize electric vehicles and mobility services.