Kia CI Guidelines
Corporate identity redesign
Kia, a global mobility brand, redesigned its corporate identity(CI) to ignite its bold transformation for the future from a car manufacturer to a mobility solution brand. This project, reinventing the CI and utilizing it to visual language, is to set the new visual identity to meet Kia’s new brand slogan: ‘Movement that inspires’. The uniqueness of this project is that it symbolizes the biggest transformation of Kia including Kia’s new movement, a sustainable movement. That’s why the launch of the new CI follows the announcement of Kia’s long-term business strategy to popularize electric vehicles and mobility services.
Client / Manufacturer
Design
Kia corporation
Seoul, KRINNOCEAN INC.
Seoul, KRCX Space 1 TeamBLACKSPACE
München, DEMichael KellerDate of Launch
2021
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry