Kia PV5 Adventure
3D Computer Animation
The film “Kia PV5 Adventure” reframes mobility as a life platform. Set in “PV5 Town,” four personas—a camping family, a fashion CEO, a delivery driver, and a taxi driver aiding seniors—show how Kia’s modular, software-driven PBV (Platform Beyond Vehicle) adapts to real needs. Emotional storytelling replaces specs so audiences grasp near-future mobility intuitively, and the film extends on-site via screenings and exhibit integration. Blending childlike wonder with corporate vision, the film makes a complex tech concept accessible. “PV5 Town” was also recreated as an immersive exhibit at the Seoul Mobility Show 2025.
Client / Manufacturer
Design
Kia Corporation
Seoul, KRINNOCEAN
Seoul, KRSung Koog Hong, Byung Kyu Park, Kristi Lheem, Hyunjee Lee, Seongyun ChoNerdy Artist Union Inc. (NAU)
Seoul, KRJaeul Lee, Hyunsoo Kim, Yoohwan Kim, Sujin KimDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users