Kia PV5 Story - Kia X Playmobil Campaign
Integrated Campaign
Kia PV5 Story is an integrated campaign focused on the collaboration between 'Kia' and German figure brand 'Playmobil'. Together, they created four personas tied to real PV5 use cases—urban delivery, accessible taxi, mobile office, and community hub—making the next-generation PBV (Platform Beyond Vehicle) tangible across film, exhibition, digital, and merchandise. At the Seoul Mobility Show 2025, “PV5 Town” united concept vehicles with life-size sculptures, an animated film, the Lucky Grab game, and merchandise. The campaign turns innovation into relatable human stories and positions the PV5 as a flexible living space, not just a vehicle.
Client / Manufacturer
Design
Kia Corporation
Seoul, KRINNOCEAN
Seoul, KRSung Koog Hong, Byung Kyu Park, Kristi Lheem, Hyunjee Lee, Seongyun ChoDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users