Kia Rio
Passenger car
Rio has a progressive new design defined by straight lines and smooth surfacing giving the car a distinctive new look and mature character. The front has a broad sculpted grille; lights moved out and upwards add a greater visual width for a stronger overall look. In profile, the backwards cab, longer bonnet and shorter rear overhang give a stable, solid and self-confident stance. The lines running the dashboard’s width give the cabin a wider appearance increasing the sense of space. It is angled towards the driver, providing a sportier, driver-focused design with a more premium character and accommodates the Rio’s new range of technologies.
Date of Launch
2017
Target Regions
Africa, Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User