Kia Soul
Brand Identity
The Kia Soul book project is one of the best Korean automobile company's brand book. The book cover is red, which is their brand color. The red color has an intention to remind of kia’s brand images. The book content give a story of first and second generation of Kia Soul (kia automobile). It’s all about the automobile’s beginning to its end. Also there is a funny interaction content inside the book motivate readers to read it.
Date of Launch
2013
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User