Kia Store Identity
Car Showroom
Kia, a global mobility brand, redesigned its brand to ignite its bold transformation for the future from a car manufacturer to a mobility solution brand. Not only the new logo or slogan, Kia declared a brand new start in a completely changed way, and even the store, the touchpoint of the customer, was completely changed. Kia wants our customers to engage with Kia not only through the products but also through all the experience elements. Indeed, this new brand identity is clearly on display at our new space for the brand experience – Kia store. We aim to shift the mindsets of the customers and provide them with meaningful experience with Kia.
Date of Launch
2021
Development Time
up to 24 Month
Target Regions
North America, South America, Africa, Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users, Trade / Industry