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Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
Kids brand
2025

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Kids brand

Branding

Kids charity

Kids is a charity focused on creating life-changing opportunities for children and young people with special educational needs and disabilities. The new brand was developed with a focus on Equality, Diversity, and Inclusion (EDI) and accessible design, built through research involving over 3,000 people. The logo features a dynamic flag symbol, and the custom typeface ‘Popp Kids’ ensures both personality and legibility. Unique graphics, such as sunburst designs made from children’s artwork, enhance the brand’s creative and inclusive spirit. Results show a 100% increase in newsletter sign-ups and a 50% increase in London Marathon donations.

Client / Manufacturer

Kids charity

London, GB
Design
Red Stone

Red Stone

London, GBChristopher Davis
Date of Launch
2024
Development Time
up to 12 Month
Target Regions
Europe
Target Groups
Consumers / Users, Public Sector / Government

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