KIKS Beijing

Showroom

The project is a multi-brand store integrating commercial functions for brand events and retail activities. The challenge was to integrate retail, fashion brand product launches with short-term retail rentals into the design conception. To achieve this, the designers created a modular system which is an inclusive and open platform to meet diverse market demands. The flexible spatial layout consists of modules in different scales, which can be quickly arranged in different forms to adapt to the requirements of various brands. Inclusiveness and adaptability are the key points of this design.