KINDER UNIVERSE

Brand Identity

“Kinder Universe” is a kids’ brand by Lotte Department Store designed for toddlers (ages 3–7) and their families. While most brands focus exclusively on either children or parents, Kinder Universe offers a shared brand experience where families can connect and engage together. Featuring distinct zones such as “Kinder Studio” for reading and play, “Kinder Atelier” for premium baby products, and “Kinder Lounge” for relaxation, it caters to diverse user needs. Its nine-character universe nurtures children’s imagination while providing parents with trust and comfort. The brand expands into festivals, campaigns, and events both online and offline.