KINDNESS DAY HOTEL BRAND IDENTITY
Hotel brand design
Kindness Hotel is a time-honored hotel brand in southern Taiwan, with nearly 20 branches dedicated to providing comfortable and reliable accommodation that leaves travelers with wonderful memories of their stay. In 2018, the enterprise decided to develop a new sub-brand followed by the original brand value. It changed the name "Kindness" to "Kindness Day," which opens a larger window on life and conveys the idea that every day is a good day. Kindness Day Hotel is people-oriented and adheres to the original intention of being a companion to travelers and passengers, guiding every visitor to help them in writing their own fantastic travel story.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User