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King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
King Coffee
2026

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King Coffee

Coffee Packaging design

SEOUL MILK

Seoul Milk Cooperative, a trusted leader in Korea’s dairy industry for 88 years, embodies timeless Korean values beyond passing trends. The core motif of KING COFFEE draws inspiration from royal patterns and traditional Korean craft Jagae(mother-of-pearl craft). It expresses authenticity, permanence, and craftsmanship—values that align with Seoul Milk’s spirit of trust and honesty. This rebranding represents a new direction of being “Seoul Milk-like”—reviving Korean heritage with modern sophistication.

Client / Manufacturer

SEOUL MILK

Seoul, KR
Design

SEOUL MILK

Seoul, KRSinki Kye, Pyoungseon Lee, Dohu Lee
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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