KINGKONGLION

Beverage packaging

King Kong Lion is an established premium brand from wine producer Heishangmei. Its creative and appealing design brings a big boost in sales. It’s not only a vintage red wine, but also a special collection to keep. The concept is based on the idea of traditional oriental culture fusing with modern innovation. The clean-cut lines diverging from the lion’s head motif which resembles a lion’s mane from a distance, make a fascinating visual effect in this polymerized design. The lotus pattern symbolizes Buddhist culture.