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KING'S LUCK-Auspicious China
KING'S LUCK-Auspicious China
KING'S LUCK-Auspicious China
KING'S LUCK-Auspicious China
2018

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KING'S LUCK-Auspicious China

Beverage packaging

KING'S LUCK BREWERY JOINT-STOCK (Shanghai) Co., Ltd.

This series of products selected three Chinese idioms – "As old as a crane”, “Carp leaps through the dragon’s gate (meaning success)”, and “A golden future” as inspiration. Crane, carp and hare each represents people's hope and yearning for longevity, promotion, and success. The designers chose a variety of bright colors: turquoise signifies “safety and health”; joyous China red signifies success; and elegant Kumquat stands for wealth.

Client / Manufacturer

KING'S LUCK BREWERY JOINT-STOCK (Shanghai) Co., Ltd.

Jiangsu, CN
Design
ORACLE CREATIVE DESIGN Co., Ltd.

ORACLE CREATIVE DESIGN Co., Ltd.

Shenzhen, CN
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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