KING'S LUCK-Auspicious China

Beverage packaging

This series of products selected three Chinese idioms – "As old as a crane”, “Carp leaps through the dragon’s gate (meaning success)”, and “A golden future” as inspiration. Crane, carp and hare each represents people's hope and yearning for longevity, promotion, and success. The designers chose a variety of bright colors: turquoise signifies “safety and health”; joyous China red signifies success; and elegant Kumquat stands for wealth.

Client / Manufacturer

KING'S LUCK BREWERY JOINT-STOCK (Shanghai) Co., Ltd.

Jiangsu, CN

Design

ORACLE CREATIVE DESIGN Co., Ltd.

Shenzhen, CN